Unlock more Photofy for Less!

We have had a lot of our customers ask us if there was a way to unlock more Photofy, instead of having to purchase individual packs and features. We think we’ve figured out a way to do just that…

Introducing 3 new ways to get more Photofy!

  • Photofy Premium Subscription: 99¢/mo… unlocks all designs
  • Photofy Premium Plus+: $1.99/mo … unlocks all designs and functionality, (Color Spectrum, Masks, Watermark Removal, Scheduler, Repost, Light Fx, etc) except industry specific content.
  • Photofy Business Collection (formerly “AllThePhotofy): $5.99/ mo… Everything from Photofy Premium, plus Logo+ and all industry specific content (IE Real Estate, restaurants, etc)

These are all available now in the Photofy Marketplace!

Using your Photofy Data

You likely already know that Photofy is the easiest way to create and share employee created content for your business. However, for our business users on our Photofy Pro platform, we also provide a lot of data to help you and your team create the best and most consistent content you can.

Quick Stats
If you have a large team or employee base, you may want insight into how many of your users are active at any given time.  The Photofy Pro Dashboard gives you quick insight right at the top on how many active users you currently have, as well as how many pieces of content they have created over the last month, along with how many different kinds of photos and art they have used.

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Photos Created
Photofy gives you the tools to keep up with how healthy your content streams are.  You can easily see how much content your users are creating through Photofy every day, as well as a look into the actual content they are creating.

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Usage Data
You can dig deeper into your data and get a better understanding of trends among your users:

  • Active users by day
  • Top users by Content Created
  • Top Assets by usage

Here, you can easily see trends around which graphic elements  are being used most, and which are being used least, to give you some direction into what art you should make next.  You may also easily identify your top content creators and tap them to mentor those who may be struggling with creating content.

Share Data
dashboard-shareFinally, you can track where your branded content is being shared.  While this may be interesting on its own, it also can give you insight into where to focus some of your efforts.  In this example, Instagram is huge for this business, while very few people are using eCards.  Given what you see, you may want to invest more time in converting Instagram users, or encourage your employees to send more promotional emails.

Ready to get started? Log into the Photofy Portal or contact us about how Photofy can power your Employee Created Content Goals!

Why use Photofy- The Before and After

Have you ever posted an image on your social media pages, spend the extra money to boost it, and noticed that it didn’t perform as well as you had hoped? It happens all the time. We are here to help you change that!

Photofy is a powerful content creation tool that will help you create beautiful, professional images in 30 seconds or less.

With Photofy, you can take a photo whether it’s your own, or one of the stock photos, and enhance it with the elements available to make an eye-catching image that will draw attention to your posts!  Just load a photo, add some artwork or text that gives a little content and share to a variety of social media channels in a matter of seconds! Check out the difference between these photos that were made for a Walmart Grand Opening Celebration!

Original Image:

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Image enhanced with Photofy:

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The second image on the received so a much higher level of engagement and higher number of views compared to images similar to the original image because it gives context. Which one catches your eye better?

With Photofy Pro for Enterprise, your marketing team can add custom artwork and logos via the web portal to customize your images even further, like with these images for an aquarium boasting a BOGO 1/2 off sale for an upcoming holiday!

Original Image:

img_20190125_112222_294000

Image enhanced with Photofy:

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Again, using the same exact image, the original image, while it is pretty, posted alone, with the text in the post alone, doesn’t seem to gather as much attention as the image enhanced with Photofy.  Engagement for the enhanced image is much higher since it  contains the message, and social media followers will see that sale text and stop to read the details contained in the post text.

Photofy is perfect for large companies as it allows the corporate marketing team to manage content that remains relevant to their business and ensure that the employee generated content keeps within brand standards.

If you have any questions about Photofy Pro for Enterprise, or need support contact us at support@photofy.com

 

Take Back Branded Content Outsourcing and Dependency

This article, Take Back Branded Content Outsourcing and Dependency, originally appeared at TedRubin.com

If you own a hospitality or service business, chances are that you’ve encountered some negative user-generated-content (UGC) on sites like Yelp or Trip Advisor—even Facebook. Let’s face it… digital technology has enabled third parties to insert themselves in between brands and their customers. Yelp aggregates UGC to reduce or eliminate the use of intermediaries between restaurants and their customers. Facebook does the same with likes, and Google to some extent with search results (but you can use/leverage Google). Yelp/Trip Advisor content is under the control of the platforms and is heavily gamed based on payment (see my post about it here). So how can you get around this and take more control of your brand’s reputation?

Content (Especially Local Content) is Still King

Content is how brands can level the playing field. But not just any content cranked out by your corporate marketing department. I’m talking about going to a source that’s close to home—your employees and customers.  Employee created content (ECC) can overwhelm Yelp’s content by simply connecting with shoppers as close to the point of purchase as possible. Add customers into the mix and there is no comparison.  The trick is to have them help you create branded content at scale.

If the “at scale” part makes you nervous, don’t worry, I’ll show you a tool that makes it easy. The main idea is to change your thinking about how to incorporate localized content. What’s going on in your neighborhood that your customers would find appealing or fun? And it doesn’t necessarily have to be an event that you invite them to—it could be a story about your local high school (e.g. Wake Forest High School is playing in the State Football Championship), a local start-up opening its doors, or a volunteer group doing good work. This is where brainstorming with your employees could really pay off.

Chances are, most of your employees are already using Facebook or Instagram. Each has their own audience of friends and family, and ECC affects the channels most relevant to the people creating them. While Facebook might be important to paid brand media, your local restaurant servers might prefer Instagram because that’s what their audiences prefer… even better with the multiple platforms people use every day. Local content captures the authenticity of the community. The challenge is giving the right tools to your employees, so they feel comfortable sharing your company’s brand as part of their social outreach…. and so it incorporates properly branded assets.

Help Them Create It

There is no doubt that in today’s digital environment, there’s just way too much content bombarding the average consumer, and Gartner reports that in 2020, content will become marketing’s biggest bottleneck. People are becoming very choosy about what kind of content they consume and how much. In fact, LSA Insider reports that 82% of mobile shoppers have conducted “near me” searches. Need to take a client out to dinner in an area you’re not familiar with? Looking for restaurants via your mobile becomes an exercise in looking for local reviews and photos—and the place with the most authentic-looking, attractive content wins. Here’s how that tool I told you about earlier comes into play. It’s called Photofy, a powerful content creation tool and photo editing app that lets your employees become “micro influencers” right from their phones (full disclosure… my business partner John Andrews joined the company as CEO in January, and like has been the story for the past 10 years or so, brought me along as CMO). As a business, you can help by providing the app with logos, photos and other creative imagery that your employees can use, or they can use their own local images or stock photos (Photofy has free ones) and incorporate your logo. Check out this piece for one of their clients, Chilie’s.

The app is like a box of digital branding Legos your collaborative teams can use to create authentic, on-brand content for digital channels. This type of content delivers significantly higher engagement than branded content, because it drives search optimization and shopper find-ability.

One of the biggest challenges that brands face in working with their employees to create content, however, is letting go of control of their brand collateral. The key is finding the right tools and using them in collaboration. Stay in communication with your employee micro-influencers, so they are always in the know about campaigns, designs, events and milestones. There are lots of photo editing apps out there, but choose one where you can manage your artwork, subscribers, fonts, templates, user groups and analytics and more right from the app. The idea is to make collaboration with employees easy, seamless, and most importantly, measurable. This takes the fear out of unleashing your employees to the digital wind, especially if your brand is larger, with multiple markets and areas of operation.

The Photofy App enables and empowers the creation and sharing of properly branded photographic content at scale… easy to create, beautiful Branded Content, in under 30 seconds.

 

The proof is really in the pudding. One of Photofy’s case studies, for instance, is a fitness club with 36 markets across the U.S. and Canada. When they used Photofy’s Enterprise Pro service to empower over 6,000 employees, they created over 80,000 pieces of branded content, leading to an exponential increase in content and engagement across social channels (40mm estimated reach).

Think of the potential this could have with your business. What a boon it would be for your marketing team to be able to work with your employees, so they can create hyper-localized content that’s appropriately branded. Your employees can reach an exponentially larger audience with content that means something to local customers—because it has the authentic voice of someone who lives and works in the area. Instead of outsourcing content, start thinking about “insourcing” it—and who better to take on that mantle than the people who know your company and your customers the best? Goodbye Yelp and Trip Advisor! Empowering your employees to collaborate with your marketing team as micro-influencers can blow that content out of the water, so break free and go internal and local! You’ll see a profound effect on your brand relationship with customers. Take Back Branded Content Outsourcing and Dependency—Go Internal and Local and Break Free!

Photofy… easy to create beautiful Branded Content in under 30 seconds. #Photofy

New Podcast: Nobody Cares about Oath, nobody likes Yelp, and 3rd Party data makes a comeback

Verizon takes a massive write-down on Oath, its AOL/Yahoo dud acquisition. John and Casey talk about what this means for online content, why everyone hates Yelp, and how 3rd Party Data can provide real actionable intelligence.
This episode is sponsored by #IRIAudiences