7 Tips for Social Selling and Marketing

Unleash the power of social media to drive awareness, engagement and revenue for your business. Over 2 billion users are active on social media, so we have put together some tips to make social selling and marketing a fun and effective opportunity to grow your business.

1. Facebook is still the most important network
Over 1.5 billion active users, means Facebook is by far the most powerful social network. From there, we recommend Instagram, Twitter, LinkedIn and if you are feeling outgoing, Snapchat.

2. Tell a story to humanize your business
Whether your business is a longtime passion, life event or series of events, your network will find your story interesting, relatable and ultimately feel more connected.

3. Create branded and visually engaging content
The web is becoming more and more visual every day. This means less and less text. Make sure your photos have your brand’s logo and convey a message without having to read a description.

4. Follow top accounts to learn from the best
Richard Branson, Zig Ziglar, Entrepreneur, Taylor Swift and of course your corporate account.

5. Network differently
Introduce and ask for introductions. Seek and give advice. React, comment, like, tag, hashtag and re-share content. These actions increase your social visibility, add value and will incline connections to do business with you.

6. Find what’s trending
Search Google for “google hot trends.” Tie the trend to your business or a positive personal interest.

7. 10 minutes 3 times a day
Morning, lunch and evening.

Advertising with Photofy – Marketplace Packages

Photofy has created some unique advertising solutions for our brand partners to not only engage with our global user base, but to also target their existing customers. Let us help you expand the presence of your brand while enabling your current and prospective customers to connect, create and share branded social content leveraging one of our novel digital advertising solutions.

In today’s blog, we are going to feature our marketplace package solution, which allow your brand to create a collection of overlays and templates and include them in our Photofy app marketplace. These packages can either be brand-specific, for product launch events or to empower your advocates to access branded assets, or sponsored packages, where a brand sponsors a package related to their industry or product.  For example, Pyrex sponsored  a baking and cooking collection to honor their 100th anniversary. Other clients have included 1-800-Flowers.com, Arbonne, and Oscar Mayer to name a few.

Here is an image of the 1-800-Flowers.com marketplace package:

1800flowers

Beyond just working with you to create the overlay content for your package, there are other features we can provide for you to further drive brand awareness and impressions, as well as help you grow your sales. One of these options is our targeted trigger push notifications. After a customer downloads your package, we can send them a push notification at a set period in time (say 24-hours after purchase) and bring them to a customized landing page inside our app. On this page, you can promote a discount code, a new product or service, or anything else that makes sense, and we can link them to your website.  Other features include a link on the marketplace package itself, which can go to whatever url you wish.

At Photofy, we have found great success with these marketplace package campaigns, and would love to work with your brand to drive home your message. Learn more about our advertising options today!