How to Humanize Technology

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How to Humanize Technology
By: Grace Andrews

Social Media, Software, Internet… Technology, can have the tendency, in addition to all they afford for relationship building, to make us feel disconnected and out of control. While some are beginning to resent technology because of it’s invasiveness, we also rely heavily on it for our normal day to day activities. In this digital/social-platform age, our brains have adapted to communicating with others via various channels, some with 140 characters (now 280) or less and emojis. We get impatient when we don’t have access or speed, and it has shortened our attention spans to an extreme.

While this dependence on technology may come with complications, it is the way of the world and we are only going to see more and more. Maintaining human interaction with these digital tools is vital to informing consumers, and each other, effectively and efficiently. After all, technology is intended to make our lives easier and should enhance the things we do naturally.

We are already seeing this develop in some aspects. Take “voice command” for example… the responsive automated voices have acquired more of a human tone over the years in addition to being able to understand real life voices and accents. If you are misunderstood, you usually receive a response such as “Sorry, but I can’t understand, could you repeat please,” showing that technology is incorporating manners. As technology advances, it also becomes more human-friendly… and hopefully more human in it’s interactions and results.

Working for a tech company, it is important for employees to stay focused on these needs. Customer Success is a huge part of maintaining human relations, and humanizing “our” app, Photofy. How do you humanize a photo editing, content creating app you ask? We work hard to connect with our customers on a daily basis whether that means answering a question about the app, sharing consumer generated content, or just checking in to make sure our users have everything they need. The user experience, convenience, and simplicity, is key to relating with human needs and developing the relationship that engenders trust. When people ask us what is the ROI of Social Media, we often answer… “What is the ROI of Trust and what is the ROI of Loyalty? Everyone in the c-suite understand the power and dollar ($) value of Trust and Loyalty.

So… in order to humanize your technology, it is important to develop a relationship, not just with the device or service, but rather with the brand. Add your human touch by listening to your customers, engaging, and adapting. In addition, design matters. We are visual creatures and have to create that sense of appeal. Time is also precious, and humans have a need for speed. Making technology quick and accessible is a must to enhance adoption. Create Solutions That Work for People… The Way People Work.

 

How to Differentiate Content for Various Social Channels

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By: Grace Andrews

Posting content via social media channels is one of the best ways to communicate with consumers in today’s world. While there are many technology platforms that allow us to share content across all outlets, different channels may be better for different posts. For any brand, establishing a voice, building your identity, and staying consistent are crucial. However, it is also often valuable to alter each post even just a little depending on the channel and your audience. Photofy is beneficial for creating original and organic content that can easily be tailored to the platform you decide to post on, one or all. The multiple graphic elements are great for creating infographics and visuals, while tools such as the ratio feature allow you to create content in specific dimensions to fit the channel you are posting to. Below are some tips and tricks when it comes to posting on these various channels to gain the best reach and engagement.

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Facebook:

Videos and curated content are the best to post on Facebook. Compared to all kinds of posts, these generate the highest average reach, engagement and likes. Facebook is also an ideal outlet for sharing blog posts. Ideal status updates don’t include much text, which leaves more room for great visuals. Generically speaking, people don’t come to Facebook to read long form content.

From a business perspective, consumers love engaging with companies they choose to do business with. So commenting and sharing posts from customers makes them feel respected and appreciated. In addition to the type of post, it is important to understand the demographic. The majority of adults online are utilizing Facebook. Unlike millennial-centric networks, like Snapchat, Facebook’s target audience reaches a higher age demographic.

 

A quick “expert” tip for Facebook with regard to your blog posts… very often, if it is a short post and you really want people to read it rather than your goal being clicks to your blog/website, post the full content of the post instead of the link, along with the image from the post. You will find this is a great way to create engagement and comments that most often will not happen on the blog post itself.

Instagram:

While you can post photos on virtually any social outlet, Instagram has become a place where people post only the best photos. Aesthetic quality is very important to instagram users. But every photo should also provide some context. Captions should be kept short and sweet. Even more so than Facebook, people do not come here to read long content. In addition, while Instagram will allow you to enter up to 30 hashtags, unless you apply them in the comment section below, it is not recommended.

Brands seeking to engage teens and young adults will offer an organic experience by aiming for quality, too. Things to post are product photos, behind-the-scenes, and user generated content. Quotes are also a type of popular content to post for motivational and inspirational reasons. While it is important to be consistent, Instagram’s Story feature allows flexibility in that as these stories will disappear after 24 hours.

 

Be sure to keep in mind that very often Instagram users do not even read the text that is not a pat of the photos, so remember your images are the key to the engagement.

Twitter:

Twitter is great for staying in the know! Tune into Twitter to be alerted and find out information on breaking news. Here, you can also voice your opinion or update your followers on what you are doing. Other reasons to get on Twitter are to follow sports, live events chat, famous people, share news, network, and follow trending topics. Twitter is also a great place for immediate feedback and to test new ideas and thoughts before posting them to more static social platforms.

Like Facebook, Twitter is a great outlet for sharing blog posts and curate quality content. With a blog post, you can share a link, photo or infographic, video of GIF. Tweets are limited to 280 characters, not including images and video. You can expect more engagement by including images with your links.

Hashtags are effective when including text on Twitter and often summarize your point or message. These hashtags are also are a great way to search for particular topics, and to be found by those searching. However, there is such thing as too many hashtags. Twitter is all about capturing attention as quickly as possible, which means you have to be strategic with your tweets in that they need to be clear and specific in order to engage with an audience. You can expect more engagement by including images with your links. And be sure to reply and respond to those who engage with or share your tweets to get the most relationship building value.

LinkedIn:

All business insights, thought leadership, job listings, and career information are the most appropriate content to post on LinkedIn given its a professional networking and community platform. Great things to post about include just about anything to do with business other than a straight sales pitch including marketing, operational insights, leadership, technology, events, company culture, employee’s experiences, employee’s achievements, and open job positions.

While many of the other popular social media channels are purposefully meant to be concise, LinkedIn is a place where you can feel free to post the full text and images. Of course, always remember to link it back to the original post to drive more engaging traffic.

Pinterest:

Pinterest is also a very visual social platform. Images are best to post and are formatted vertically on their channel. Pinterest is one of the best ways to get new people to your blog since it doubles as social media and a search engine.

Most popular topics and posts you will find on Pinterest include DIY, craft, décor, food and drinks, and design. Some of these vertical images include step-by-step photo instructions on how to do something. Pinterest users mostly utilize this source for inspiration. Because of this, pictures posted here should focus on what should be achieved when using the product of topic.socialchannels2