Using your Photofy Data

You likely already know that Photofy is the easiest way to create and share employee created content for your business. However, for our business users on our Photofy Pro platform, we also provide a lot of data to help you and your team create the best and most consistent content you can.

Quick Stats
If you have a large team or employee base, you may want insight into how many of your users are active at any given time.  The Photofy Pro Dashboard gives you quick insight right at the top on how many active users you currently have, as well as how many pieces of content they have created over the last month, along with how many different kinds of photos and art they have used.

dashboard-top

Photos Created
Photofy gives you the tools to keep up with how healthy your content streams are.  You can easily see how much content your users are creating through Photofy every day, as well as a look into the actual content they are creating.

dashboard-photos

Usage Data
You can dig deeper into your data and get a better understanding of trends among your users:

  • Active users by day
  • Top users by Content Created
  • Top Assets by usage

Here, you can easily see trends around which graphic elements  are being used most, and which are being used least, to give you some direction into what art you should make next.  You may also easily identify your top content creators and tap them to mentor those who may be struggling with creating content.

Share Data
dashboard-shareFinally, you can track where your branded content is being shared.  While this may be interesting on its own, it also can give you insight into where to focus some of your efforts.  In this example, Instagram is huge for this business, while very few people are using eCards.  Given what you see, you may want to invest more time in converting Instagram users, or encourage your employees to send more promotional emails.

Ready to get started? Log into the Photofy Portal or contact us about how Photofy can power your Employee Created Content Goals!

Why use Photofy- The Before and After

Have you ever posted an image on your social media pages, spend the extra money to boost it, and noticed that it didn’t perform as well as you had hoped? It happens all the time. We are here to help you change that!

Photofy is a powerful content creation tool that will help you create beautiful, professional images in 30 seconds or less.

With Photofy, you can take a photo whether it’s your own, or one of the stock photos, and enhance it with the elements available to make an eye-catching image that will draw attention to your posts!  Just load a photo, add some artwork or text that gives a little content and share to a variety of social media channels in a matter of seconds! Check out the difference between these photos that were made for a Walmart Grand Opening Celebration!

Original Image:

img_20190125_111858_185000

Image enhanced with Photofy:

img_20190125_111832_849000

The second image on the received so a much higher level of engagement and higher number of views compared to images similar to the original image because it gives context. Which one catches your eye better?

With Photofy Pro for Enterprise, your marketing team can add custom artwork and logos via the web portal to customize your images even further, like with these images for an aquarium boasting a BOGO 1/2 off sale for an upcoming holiday!

Original Image:

img_20190125_112222_294000

Image enhanced with Photofy:

img_20190125_133906_482000

Again, using the same exact image, the original image, while it is pretty, posted alone, with the text in the post alone, doesn’t seem to gather as much attention as the image enhanced with Photofy.  Engagement for the enhanced image is much higher since it  contains the message, and social media followers will see that sale text and stop to read the details contained in the post text.

Photofy is perfect for large companies as it allows the corporate marketing team to manage content that remains relevant to their business and ensure that the employee generated content keeps within brand standards.

If you have any questions about Photofy Pro for Enterprise, or need support contact us at support@photofy.com