Special Offer News: Photofy + nanobébé

Capturing and documenting the special moments of your little one along the way can easily get overlooked.  That’s why Photofy has teamed up with nanobébé to bring you templates and designs made to celebrate and save life’s more precious moments, at your fingertips… and it’s all free.

Nanobébé created the first breast milk bottle specifically designed for convenience and to alleviate worries about proper nutrition, so you can focus more on sweet time spent with your new bundle of joy.

Your journey as a new parent is filled with special moments that fly by way too quickly, so we joined up to make documenting these moments a little more personalized with adorable artwork to add to the photos you share with your loved ones. 

Photofy and nanobébé want you to be able to share your favorite moments while expressing your creative side! With this package, you can tell your story of new parenthood by capturing baby’s first memories to cherish forever with magically-designed stickers and frames. Our community of new parents has already started to share their memories with these stickers and frames! 

Check them out:

It’s so easy to get started, we wouldn’t be surprised if your newborn could do it.

Download the Photofy App to your smartphone or tablet

Once you set up your account you can go to the marketplace and search “nanobebe” to add the package to your purchases for FREE!

Or better yet, you can click directly on this link from your mobile device to immediately access your nanobébé assets after you set up your Photofy account!

The best part is that you can add these images to a scrapbook, send personal texts to your loved ones, and share to your social channels! And when you share those precious moments, you can share the love by tagging #nanobebe, @nanobebe_world on Instagram, and @Nanobebe on Facebook if you want the chance for your little work of art to be featured.

Trends Driving In-store Experience

Earlier this year, our CEO Rebecca Horton chatted with foot traffic analytics company Dor about key trends driving the future of in-store experience. We focused especially on applications of trends that had a strong operational foundation, to ensure they could be easily applied and scaled, rather than looked at as ‘the cool exciting thing that’s only possible in Manhattan.’

Without further ado, here are our three favorite trends:

Social Storytelling

One of the biggest plays for retailers today lies in the realm of image and video-based storytelling using digital platforms like Instagram and YouTube. Our take on how to do this well is what we like to call “social storytelling,” which refers to a social media strategy that includes specific guidelines for daily posting of market-level content to engage audiences deeply and authentically in a story-driven, human to human way. Photofy, our partners for our latest pop-up in Raleigh, The Market at Cotton Bar, focus on just this thing: social content creation to facilitate photo-sharing and social commerce. We believe that the formula to doing this kind of storytelling well lies in having shared tools across an enterprise that allow for personalization and customization and offering regular training and guidelines to set up your market-level staff and brand representatives for success. To get started with social storytelling we recommend:

  • Identifying a tool like Photofy and/or MeetEdgar for folks to use across your organization to make social assets consistent, repostable and easily-accessible
  • Assigning one store associate at all times to the task of posting/digital storytelling.
  • Consider training the associate/associates who will be posting content in the basics of photo and video, as well as the art of writing engaging captions (and titles, if you’re working with YouTube as a primary channel)

One of the brands who we’ve been watching closely for best practices when it comes to social storytelling is Outdoor Voices. This company offers localized Instagram accounts (e.g. OV Nashville) to promote events and respond to market-level needs, while also providing national content suitable to all audiences and their e-commerce shoppers via their main Instagram account.

Shrinking Store

Our second trend to watch is the “shrinking store.” This trend is about making the most of every square foot and reimagining the giant big box store format to build a small footprint that’s more of an ‘experience center’ or ‘merchandise pick-up’ hub. In order to do this well, brands need to decide if they’d like to focus more on brand exposure and customer experience or fulfillment and add-on purchase discovery as they reimagine their store format—both models can work. If they choose the former, they need to develop a merchandising strategy that focuses on curation, human touch, and storyelling. If they choose the latter, market-level analytics are key: consider showcasing a small selection of products that will perform well in your market and provoke a sense of curiosity and intrigue—these products can also be displayed at checkout when the online order is placed.

image via: bu.edu

When merchandising a smaller store format, we recommend offering a mix of impulse purchases and considered buys rather than leaning heavily towards one or the other. Models we love that are exploring this trend include the small format Targets located on college campuses, and b8ta.

Digitally Savvy Workforce

Our third trend to watch is all about in-store digital enhancements 

that aren’t about flashy smart store gadgets and mobile shopping as they are about stealthily empowering store associates to better serve customers. To apply this trend, both encourage and train your store associates to leverage tools like in-store wifi and advanced technologies to better serve customers. We can’t emphasize the training side of this recommendation enough!. Consider and implement a strategy for workforce training that ensures all staff are regularly brought up-to-date on new technologies impacting your store and consider bringing them into a brainstorm discussion about how to fully leverage them and how to create better, easier to use tools. For example, installing a foot traffic tracking tool across key transition points can help you more dynamically staff your store in its busiest and slowest moments.From our experience, your technology is only as good as your people-and people must be central to any tech implementation strategy. The coolest and sexiest in-store gadgets and systems will fail you unless you train associates in how to use them effectively and ensure they actually make associates’ jobs easier, not harder. As an example, in-store mobile support via employee cell phones is a great idea, but if employees aren’t able to regularly charge their cell phones and communicate with customers on their devices without violating corporate policies, that idea will fall flat.

via: WeArePaperPlane.com

Employee Created Content vs Employee Generated Content

Employee Created Content #ECC is a fast-growing trend in modern marketing, and brands who embrace it over dated control-focused employee policies around their online presence will be positioned to speed ahead of competition.

Many companies are looking at how they can best leverage their employees to help them in the never-ending need for more content. Most of those same companies are inexplicably nervous about allowing the same employees, that they trust to be the LITERAL face of the company with customers every single day, to be a small part of their online presence. Despite this anxiety, the allure of an army of humans that you already pay to work for you expanding your brand to their own networks, for free, is impossible to resist.

Enter Employee Generated Content (EGC). Several years ago, tools like Dynamic Signal began to capitalize on this under-served area of the market and give brands the ability to create content for their employees to share online through their social channels. The employees had content they could share in seconds, and the brands had, at least for these very specific pieces of content, total control over the messaging.

Unfortunately, we live in reality – a place that often messy and entirely uncontrollable. It’s also a place where people share content online about their lives, much of which revolves around their work.

Walmart Employee Uses Phone at Work. Source: Walmart Blog: How Smartphones are Enabling a Smarter Way of Working

The Employee Generated Content trend ignores one important truth: employees are already writing about your brand and their experience with it. They will continue to write about your brand and their experience with it. There is nothing you can do to stop it – but you can capitalize on it. Brands often fear that employees are likely to post negative things. But the reality is that many employees are going to share special offers, sales and promotions, and encourage their friends and family to come in and purchase new items. As Walmart is already learning – employees can actually be MORE productive for your company with their smartphones. Creating content in-store is an easy way to unlock that potential.

The Employee Generated Content trend ignores one important truth: employees are already writing about your brand and their experience with it. They will continue to write about your brand and their experience with it.

At Photofy, we embrace the term Employee Created Content (ECC). Successful brands who trust their employees will not try to stifle what their employees say about them, but will empower it, celebrate it, and promote it… and encourage them to “create” it. Photofy gives brands tools to empower employees to create beautiful branded content quickly and easily. Brands get total transparency into all the content that is created in an easy to use dashboard, and employees get the tools to share what and how they want. A company can easily grab the best content and promote it from their own channels however they want.

We’ve found that brands that empower Employee Created Content (ECC) with Photofy see an average increase of 10% in total online monthly conversation, and a ROAS of 16X. Compare the cost and scale of this content tool to any other content spend and you can easily see why brands are jumping on board.

Many of our customers have upwards of 10,000 employees on the platform creating content for them daily. When you begin to do the math of what that means for reach and content volume, you’ll get how powerful this can be.

Frutta Bowls uses Photofy to showcase employee creations and share them quickly online.

Employee Created Content is the future of content marketing for brands… PERIOD. The faster brands embrace the tools to enable and support this, the better positioned they will be to own the online conversation in the future.