Using your Photofy Data

You likely already know that Photofy is the easiest way to create and share employee created content for your business. However, for our business users on our Photofy Pro platform, we also provide a lot of data to help you and your team create the best and most consistent content you can.

Quick Stats
If you have a large team or employee base, you may want insight into how many of your users are active at any given time.  The Photofy Pro Dashboard gives you quick insight right at the top on how many active users you currently have, as well as how many pieces of content they have created over the last month, along with how many different kinds of photos and art they have used.

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Photos Created
Photofy gives you the tools to keep up with how healthy your content streams are.  You can easily see how much content your users are creating through Photofy every day, as well as a look into the actual content they are creating.

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Usage Data
You can dig deeper into your data and get a better understanding of trends among your users:

  • Active users by day
  • Top users by Content Created
  • Top Assets by usage

Here, you can easily see trends around which graphic elements  are being used most, and which are being used least, to give you some direction into what art you should make next.  You may also easily identify your top content creators and tap them to mentor those who may be struggling with creating content.

Share Data
dashboard-shareFinally, you can track where your branded content is being shared.  While this may be interesting on its own, it also can give you insight into where to focus some of your efforts.  In this example, Instagram is huge for this business, while very few people are using eCards.  Given what you see, you may want to invest more time in converting Instagram users, or encourage your employees to send more promotional emails.

Ready to get started? Log into the Photofy Portal or contact us about how Photofy can power your Employee Created Content Goals!

Why use Photofy- The Before and After

Have you ever posted an image on your social media pages, spend the extra money to boost it, and noticed that it didn’t perform as well as you had hoped? It happens all the time. We are here to help you change that!

Photofy is a powerful content creation tool that will help you create beautiful, professional images in 30 seconds or less.

With Photofy, you can take a photo whether it’s your own, or one of the stock photos, and enhance it with the elements available to make an eye-catching image that will draw attention to your posts!  Just load a photo, add some artwork or text that gives a little content and share to a variety of social media channels in a matter of seconds! Check out the difference between these photos that were made for a Walmart Grand Opening Celebration!

Original Image:

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Image enhanced with Photofy:

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The second image on the received so a much higher level of engagement and higher number of views compared to images similar to the original image because it gives context. Which one catches your eye better?

With Photofy Pro for Enterprise, your marketing team can add custom artwork and logos via the web portal to customize your images even further, like with these images for an aquarium boasting a BOGO 1/2 off sale for an upcoming holiday!

Original Image:

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Image enhanced with Photofy:

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Again, using the same exact image, the original image, while it is pretty, posted alone, with the text in the post alone, doesn’t seem to gather as much attention as the image enhanced with Photofy.  Engagement for the enhanced image is much higher since it  contains the message, and social media followers will see that sale text and stop to read the details contained in the post text.

Photofy is perfect for large companies as it allows the corporate marketing team to manage content that remains relevant to their business and ensure that the employee generated content keeps within brand standards.

If you have any questions about Photofy Pro for Enterprise, or need support contact us at support@photofy.com

 

Unlock #AllThePhotofy is Coming Soon!

You asked…We answered…(Or is it we asked, you answered?)

If you want to build a great business, you spend a bunch of time asking your customers how you’re doing, finding out what they like, what you can do better and making it so. We recently sent out an in-app survey to Photofy Users with a couple of simple questions.

  1. Would you recommend us to a friend?
  2. What features would you like to see added to Photofy to make it better?

We were really excited to learn that 9 out of 10 respondents said that they would totally recommend us to their friends! Whoop Whoop! This measure is known as Net Promoter Score and is commonly cited as one of the most accurate predictors of a healthy brand. Yay, we have that going for us!

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We received some excellent product feedback, and want to let you know, we ARE listening and we’re going to work hard to improve our app! Our mission is to help make beautiful content in less than 30 seconds and every day, we are committed to being laser-focused delivering on that goal.

Some of your top requests:
  1. Unlock All The Things!
  2. Ability to adjust the thickness of the collage frames
  3. More Stickers
  4. More Fonts
  5. Freestyle Layouts/Freehand Collages

Since our top suggestion was to offer an option to pay to unlock ALL of Photofy. Not just a few features or packages here or there, but EVERYTHING… We wanted to let you know that we hear you loud and clear!

Beginning next week, you will be able to subscribe to the new #AllThePhotofy package, for only $9.99 per month.  This will unlock every designer pack, every background, every filter, every paid package, every template, every border, remove watermarks, enable uploading your own logos – everything.

We are SO excited to be able to offer this new and improved subscription to all of our customers, and to continue working to address each request and idea that all of you have for us to improve Photofy!

Seriously, Photofyers – thank you. We literally wouldn’t be here without you.   But we really appreciate all of the love you show us and all the feedback you have given us.  

Feel free to send us feedback at support@photofy.com and let us know what you think!

Photofy and SIGGPAY Partner Up to Enhance Influencer Marketing

SIGGPAY is a quickly growing Nano Influencer Marketing Company that is giving everyday people the chance to monetize their social media accounts. They’re not looking for the influencers with millions of followers. They want the smaller numbers. The influencers that speak to their followers, not speak at them. Their goal is to build on the influencers that already have the trust of their community and leverage that trust to market local products and services.

Influencers sign up for SIGGPAY, and can choose from a selection of campaigns, and then “compete” for points based on their engagement and location of their social media points using check-ins and shares across the various social apps.

SIGGPAY recognized their users’ desire to create beautiful, branded images for their campaigns, and a partnership with Photofy was formed. Together with Photofy, SIGGPAY Influencers will be able to easily create professional, marketable images that will stand out among the “crowds” of other posts.

 

We are very excited with this partnership and are looking forward to working with SIGGPAY and their influencers!

7 Tips for Social Selling and Marketing

Unleash the power of social media to drive awareness, engagement and revenue for your business. Over 2 billion users are active on social media, so we have put together some tips to make social selling and marketing a fun and effective opportunity to grow your business.

1. Facebook is still the most important network
Over 1.5 billion active users, means Facebook is by far the most powerful social network. From there, we recommend Instagram, Twitter, LinkedIn and if you are feeling outgoing, Snapchat.

2. Tell a story to humanize your business
Whether your business is a longtime passion, life event or series of events, your network will find your story interesting, relatable and ultimately feel more connected.

3. Create branded and visually engaging content
The web is becoming more and more visual every day. This means less and less text. Make sure your photos have your brand’s logo and convey a message without having to read a description.

4. Follow top accounts to learn from the best
Richard Branson, Zig Ziglar, Entrepreneur, Taylor Swift and of course your corporate account.

5. Network differently
Introduce and ask for introductions. Seek and give advice. React, comment, like, tag, hashtag and re-share content. These actions increase your social visibility, add value and will incline connections to do business with you.

6. Find what’s trending
Search Google for “google hot trends.” Tie the trend to your business or a positive personal interest.

7. 10 minutes 3 times a day
Morning, lunch and evening.