Using your Photofy Data

You likely already know that Photofy is the easiest way to create and share employee created content for your business. However, for our business users on our Photofy Pro platform, we also provide a lot of data to help you and your team create the best and most consistent content you can.

Quick Stats
If you have a large team or employee base, you may want insight into how many of your users are active at any given time.  The Photofy Pro Dashboard gives you quick insight right at the top on how many active users you currently have, as well as how many pieces of content they have created over the last month, along with how many different kinds of photos and art they have used.

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Photos Created
Photofy gives you the tools to keep up with how healthy your content streams are.  You can easily see how much content your users are creating through Photofy every day, as well as a look into the actual content they are creating.

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Usage Data
You can dig deeper into your data and get a better understanding of trends among your users:

  • Active users by day
  • Top users by Content Created
  • Top Assets by usage

Here, you can easily see trends around which graphic elements  are being used most, and which are being used least, to give you some direction into what art you should make next.  You may also easily identify your top content creators and tap them to mentor those who may be struggling with creating content.

Share Data
dashboard-shareFinally, you can track where your branded content is being shared.  While this may be interesting on its own, it also can give you insight into where to focus some of your efforts.  In this example, Instagram is huge for this business, while very few people are using eCards.  Given what you see, you may want to invest more time in converting Instagram users, or encourage your employees to send more promotional emails.

Ready to get started? Log into the Photofy Portal or contact us about how Photofy can power your Employee Created Content Goals!

Smartphone Photography 101

 

While it’s easy for anyone to pick up a smartphone and start taking photos, it does take someone with the right tools and techniques to create a truly great image. Taking incredible photos with a smartphone is actually very easy, as long as you follow some important guidelines on composition, lighting, perspective and editing.  In this video, you’ll discover the essential techniques that every mobile photographer, basic or skilled, should know and how to optimize your photos using the Photofy app!

7 Tips for Social Selling and Marketing

Unleash the power of social media to drive awareness, engagement and revenue for your business. Over 2 billion users are active on social media, so we have put together some tips to make social selling and marketing a fun and effective opportunity to grow your business.

1. Facebook is still the most important network
Over 1.5 billion active users, means Facebook is by far the most powerful social network. From there, we recommend Instagram, Twitter, LinkedIn and if you are feeling outgoing, Snapchat.

2. Tell a story to humanize your business
Whether your business is a longtime passion, life event or series of events, your network will find your story interesting, relatable and ultimately feel more connected.

3. Create branded and visually engaging content
The web is becoming more and more visual every day. This means less and less text. Make sure your photos have your brand’s logo and convey a message without having to read a description.

4. Follow top accounts to learn from the best
Richard Branson, Zig Ziglar, Entrepreneur, Taylor Swift and of course your corporate account.

5. Network differently
Introduce and ask for introductions. Seek and give advice. React, comment, like, tag, hashtag and re-share content. These actions increase your social visibility, add value and will incline connections to do business with you.

6. Find what’s trending
Search Google for “google hot trends.” Tie the trend to your business or a positive personal interest.

7. 10 minutes 3 times a day
Morning, lunch and evening.