Smartphone Photography 101


While it’s easy for anyone to pick up a smartphone and start taking photos, it does take someone with the right tools and techniques to create a truly great image. Taking incredible photos with a smartphone is actually very easy, as long as you follow some important guidelines on composition, lighting, perspective and editing.  In this video, you’ll discover the essential techniques that every mobile photographer, basic or skilled, should know and how to optimize your photos using the Photofy app!

7 Tips for Social Selling and Marketing

Unleash the power of social media to drive awareness, engagement and revenue for your business. Over 2 billion users are active on social media, so we have put together some tips to make social selling and marketing a fun and effective opportunity to grow your business.

1. Facebook is still the most important network
Over 1.5 billion active users, means Facebook is by far the most powerful social network. From there, we recommend Instagram, Twitter, LinkedIn and if you are feeling outgoing, Snapchat.

2. Tell a story to humanize your business
Whether your business is a longtime passion, life event or series of events, your network will find your story interesting, relatable and ultimately feel more connected.

3. Create branded and visually engaging content
The web is becoming more and more visual every day. This means less and less text. Make sure your photos have your brand’s logo and convey a message without having to read a description.

4. Follow top accounts to learn from the best
Richard Branson, Zig Ziglar, Entrepreneur, Taylor Swift and of course your corporate account.

5. Network differently
Introduce and ask for introductions. Seek and give advice. React, comment, like, tag, hashtag and re-share content. These actions increase your social visibility, add value and will incline connections to do business with you.

6. Find what’s trending
Search Google for “google hot trends.” Tie the trend to your business or a positive personal interest.

7. 10 minutes 3 times a day
Morning, lunch and evening.

Our Favorite Instagram Accounts using Photofy

In the age of social networking, Photofy helps you to stand out from the crowd! One of our favorite ways to do that is by helping you upgrade the content you post on your Instagram profile.

Instagram is shaping up to be one of the most powerful social networking sites of all time. In just a few short years it has amassed over 200 million users, and generated a total of 20 billion photos with an average of 60 million new photos being posted from the app every day.

Instagram is an online platform that has revolutionized multiple spheres, including personal expression, brand promotion, and e-commerce. That being said, Photofy is revolutionizing Instagram by enabling users to have more photo-editing features and capabilities than ever before.

We love our users, and love being able to serve them in this age of visual expression. We wanted to take a moment to recognize some of our favorite Instagram accounts that are currently using Photofy, as well as a few other accounts that make us laugh, say “wow”, or “aww”.

1. @funkygine

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Jorgine Vasstrand Haagensen is a strong mother of two, who loves being active with her family. Her goal is to inspire and motivate others to be physically active, and her posts reflect that mission! Go check out @funkygine for fitness advice and encouragement.

2. @zeta_msu

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We love the Gamma Zeta chapter of the Zeta Tau Alpha sorority at Mississippi State University because this group of women know how to use Photofy to its fullest potential! They help keep their sorority informed of the goings-on within the sisterhood and create a great sense of unity among their members with their posts. Go check out @zeta_msu for ideas on how to use Photofy’s collegiate and sorority specific content.

3. @sweetbykristy

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Sweet by Kristy is a Boutique Cupcake and Confectionery located in Tipp City, OH. This account is a great example of a small business using Photofy to promote themselves. Go visit @sweetbykristy for pics of mouthwatering cupcakes and inspiration on how to advertise your own small business.

4. @miamiuniversity

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Did you know that the Photofy marketplace offers university specific collegiate content? Miami University does, and it is using their Photofy collegiate package to the fullest. In addition to Miami University, we currently offer collegiate content for Virginia Tech, UNC Wilmington, Notre Dame, Mississippi State, Meredith College, and Appalachian State University. Be on the lookout for additional schools being added to Photofy’s repertoire at the end of August, and be sure to check out the great ways that Miami University uses their designs to advertise events, and promote school pride.

5. @shoptiques

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Shoptiques is your one-stop online destination to shop the world’s best boutiques. They are a great example of an e-commerce retail site using Photofy to advertise themselves, and create content for their various social media outlets. Go check out them out for examples of how to build a strong brand presence and engage an online following.

Even though the following accounts don’t currently use Photofy, they still deserve recognition. Perhaps one day they will see the great things that Photofy can do.

1. @gopro

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This is the official Instagram account of “the world’s most versatile camera”. The account showcases some of the most incredible photos ever captured with Gopro cameras. Perusing through their gallery will definitely make you feel ready to embark on an adventure.

2. @carlymanning10

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Ever wonder what the life of a high school cheerleading champion is like? 4x World Champion Carly Manning’s profile helps answer that question. From what we can tell, it seems like she has a lot of fun, works hard, and chases her cheerleading dreams on a daily basis. You go girl!

3. @miserable_men

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This hilarious account highlights an international phenomenon; men don’t like to get dragged shopping. The account is a collection of snapshots from bystanders around the world of men that look less than thrilled to be out and about. The account’s bio reads, “Men that went shopping. It’s a global epidemic”. Take a look for yourself, and get a good chuckle.

4. @buddyboowaggytails

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This delightful account follows the lives of Buddy and Boo, two of the most popular pups on the planet. It’s very hard to deny the cuteness factor that this account has. These two dogs are so photogenic that they almost don’t even look real, and to top it all off, they love to wear outfits! Also, to all you pet-lovers out there, don’t forget that Photofy offers plenty of pet designs to jazz up any pet picture.

5. @laurasykora

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Laura is a very talented yoga enthusiast and instructor. She posts motivational yoga photos and videos and encourages all skill levels to continue on their yoga journey. It’s truly amazing how talented she is!

We hope you enjoy these Instagram accounts as much as we do, and remember you can always share your photos with us on Instagram and Twitter by tagging @photofyapp and using #photofy #photofyapp

Collage Tutorial

Photofy is proud to announce the introduction of a collage feature to our service offering! Now you don’t have to look any further in order to create masterpieces that combine more than one photo. Photofy’s collage feature provides 23 different layouts that allow you to combine up to 12 pictures in a single composition, but the fun doesn’t stop there.

Photofy collage allows you to show or hide photo boxes, giving you the space to add elements that don’t cover your photo. Our collage feature also includes more advanced capabilities that grant you the opportunity to adjust border thickness and round the corners of the images that you are using.

The Photofy collage feature is simple and easy to use, and invites you to incorporate designs, text, frames, and stickers into your collage. You can even apply separate filters to each of the photos in the collage.

Many of the capabilities of the Photofy collage feature are completely unique to Photofy, and enable you to express yourself and create visual masterpieces like never before.

There are many uses for Photofy collage, and the sky’s the limit when it comes to your creativity. Check out the examples we have below for both inspiration and helpful instruction on how to use the Photofy collage feature to its greatest potential!

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As you can see, there are many ways to use the Photofy collage feature. If you want to discover exactly how we created the first collage, follow along with the tutorial below.

1. First we selected the collage template we wanted to use from the 23 layouts that Photofy has to offer.

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2. Once we selected our layout, we changed the white background to black by tapping “Edit Collage” and selecting the black color swatch to the left of the color wheel.

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3. After changing our background to black, we deleted one of our photo windows to create a blank space in our collage. We did this by tapping the red minus sign in the upper right hand corner of the selected photo window. We then added photos by tapping on the photo windows and making selections from our photo album.

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4. We added the graphic element by tapping on the “Designs” icon and searching for our desired graphic in the search bar at the top of the screen. We then rescaled the size of our graphic element by pinching it and dragging it into the blank space we created earlier.

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5. Finally, we wanted to round the corners of the photos in our collage. In order to do this we tapped on one of the photos in our collage (high-lighted in yellow), and then tapped the “Edit Collage” icon in the lower left hand corner of the frame. We then rounded the corners of all our photos by dragging the circular “Rounded Corners” button to the right. To finalize the change to our corners we clicked on the green box at the bottom of the screen.

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6. Satisfied with our final image we clicked on the yellow “Preview” button at the bottom of the screen, and then finally “Save & Share” in order to share our collage creation with the world.

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We hope this tutorial was helpful, and remember, you can share your collage creations with us on Instagram and Twitter by tagging @Photofyapp and using the hashtags #photofy #photofyapp !

It’s Finally Here…The Release of Photofy 2.0

It’s the moment you’ve all been waiting for, fellow Photofy-ers…within the next 14 hours you’ll all be enjoying the 2.0 Photofy update – and it’s jam-packed with new features, designs and photo enhancers to make your world even more creative.

Let’s be honest…we just can’t wait any longer to share it with you!  Here’s what you’ll see when you do your Photofy update…a short preview of our fabulous new features and an awesome new log-in screen with a rotating preview bar at the bottom:

new home screen for photofy 2.0

Once you sign in, it just keeps getting better.  You’ll instantly notice two brand new options for your photo enhancements…

new photofy features

Capture Photo – This feature is one you’re surely familiar with.  We give you the option of making a photo enhancement in real-time.  Simply snap, enhance and share!

Choose Your Photo – When selecting the perfect photo, we never want to limit you on where you can select your photo from.  Choose any photos you wish from your cell phone’s photo albums, facebook, instagram and even drop box.  You can also choose one of our professional photographs for a truly unique photo experience.

Choose Background – If you’re a fan of photography, you’ll love this new feature, which offers you a gallery of hundreds of photographs from professional photographers and contributors.  You’ll be able to select from a plethora of categories from cityscapes to sports to beach scenes, abstract objects, landscapes and patterns.  Backgrounds are great for enhancing a sentimental photo sticker or creating social media photos for small businesses.  You begin with our photo, however we let you make it yours with our photo enhancements.

photofy's new photo backgrounds

Photofy Stream – One of our coolest new features, the Photofy stream lets you browse through all of the amazing photo creations you’ve made!  It’s great for sharing memories with friends and family – and it truly shows off your creative side!

photofy's new photo stream

There’s so many more cool features and options with the Photofy 2.0 release! Everything from new features to icon stickers to new background photos – the list goes on.  But don’t take our word for it – check it out yourself when we release our 2.0 update today!

Download for Android     Download for iPhone

Introducing PassaGram


If you’ve become familiar with your Photofy app, you’ve probably noticed the passaGram sharing option on the SHARE page of our app.  The passaGram has to be one of my favorite features available for sharing…but what exactly is a passaGram?  A passaGram is a modern e-card that allows you to share your Photofy art with family, friends and clients via email.  PassaGram is simple, intuitive and you don’t have to sign up for an account to use the service.

How it works: Once you customize your photo with stickers, text and frames, you simply click on passaGram, which will prompt you to enter your name, email address, recipient email address and a personalized message.  You can also choose a background to coordinate with your photo, (autumn, baby, summer, birthday, wedding, family, love and more).  When you’re finished uploading all of your delivery details, you can preview your passaGram.  Once it is sent to your recipient, and you’ll also receive a copy.

So what will your passaGram email look like?  I sent out this autumn passaGram today, and couldn’t be more thrilled!  The border of the e-card is filled with modern fall words and typography, which frame my photo in Polaroid form.  I love how my personalized message comes up at the bottom of the photo and how the background perfectly complements our fun autumn outing.


With passaGram you can send a birthday greeting, send well wishes to a friend before her big day or simply share a fun photo with friends.   Who will you send your first passaGram to?

First Time Photofy Tutorial

One of the best features of Photofy is that it lets you look like a professional without having a professional camera, high-grade photo lens or the perfect lighting.  With just a few clicks, you can transform your everyday photos into mini works of art and then share them with friends, family and your social media groups.

If you’re a first time Photofy user, welcome to the world of enhancement and creativity!  You’ll be surprised to learn just how easy it is to create your first Photofy picture…

Enhancing with Photofy

Step One: Click on the Photofy app on your Adroid, iPhone or iPad.

Step Two: Choose the “Capture Photo” button to take a photo on the fly, or the “Choose Photo” button to enhance a photo you have already captured.  In this tutorial, we are selecting “Choose Photo”.

Step Three:  Tell us where your photo is located, whether it is in your photo albums, Facebook, Instagram or Dropbox.


Step Four: Once you have selected a photo, you can use your fingers to move, enlarge or decrease the size of your photo.  Once you have the perfect fit, click “Continue”.

Crop your photo

Step Five: Popular photo stickers will pop up after your photo is selected.  You can browse through the stickers shown, or click the “View More” button at the top of the app.  When you click the “View More” button, you will see the available categories you can choose from.

Choose your sticker

Step Six: When you find the perfect sticker, click on it.  You’ll the be taken to our photo effects screen where you can alter the size and rotation of your sticker, change your photo saturation, re-crop, add text or a frame.  When you are finished, click “Preview”, and then “Save & Share”.

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Step Seven: When you are happy with your Photofy creation, you can choose to share via social media, pin to Pinterest or send as an eCard passaGram!


Welcome to Photofy

Have you browsed through your Facebook feed and felt totally envious when you saw a friend’s photo?  It’s a picture of her sons fishing with the words, “Brotherly Love” over the top and you can’t help think…why don’t my pictures look like that?  You try creating your own photo masterpiece, spending an hour in Photoshop changing your photo saturation and adding text, only to realize your fonts are about 10 years out-of-date and your photo is now almost unrecognizable.

We’ll let you in on a little secret…your friend didn’t spend an hour in Photoshop creating the perfect picture.  She is using the quick, easy and sleek Photofy app – and we’re so excited to share it with you.  The creators of Photofy had you in mind when they created this one-of-a-kind photo enhancing app.  You, the avid baker turning Saturday morning baking into a small business;  you, the new mommy capturing and sharing baby’s first moments; or you, the weekend adventurer turning life’s most beautiful natural habitats into photo art.


See, all of us at Photofy have a passion for capturing life’s moments and scenery.  We feel that your photos are a true form of self-expression, and self-expression is meant to be shared.  The Photofy app is available on iOS and Google Play, and it allows you to upload your favorite photos, select a filter, choose fun graphics, add text and then share it via your favorite social media outlet, or simply store it to your camera roll.  You create the memory, Photofy will help you capture it and share it with family, friends or clients.

In the coming posts, we’ll introduce you to the many ways you can use the Photofy app, including tips on capturing the best photos, photo trends, ideas for your upcoming holiday photos and tutorials on how to make your photo pop.  We’ll even let you know about updates and new releases for new designs, features and contests.

Photofy is fun, quick and easy to use…join the world of photo expression and download our app today for your iPhone or Android device!