Photofy Premium Package at just 99¢
(That’s 50% off the normal price!)
Price only good until 11:59PM Dec 5th!
Photofy Premium Package at just 99¢
(That’s 50% off the normal price!)
Price only good until 11:59PM Dec 5th!
The Photofy Christmas Pack for just 99¢!
Sale price only good for one day.. it’ll be gone in a flash!
Buy before 11:59pm Dec 4, 2018
Find it in the Photofy Marketplace!
“The content problem” in content marketing is becoming more pronounced. More and more brands are making content that does nothing. Ads are getting more and more expensive, and working less and less. Many ad clicks are turning out to be fake. Organic reach, especially on Facebook . . . Well, forget about it. There is so much noise, much of it other brands also trying to get a message out, that many of us have even forgotten there is a signal there to begin with. SEO is more nebulous than ever. Social Networks, once our saving grace, are now fine-tuned to limit reach to our own followers and force us to pay increasingly higher prices just to get a message in front of people who have clearly signaled they want messages from us. Facebook has even taken more drastic measures of intentionally limiting businesses from being seen. Even influencer marketing is becoming more expensive and difficult to execute. To top it all off – nearly 75% of Facebook users have taken some action from deleting the app to taking a break, or at least clamping down on their privacy settings in the last 12 months.
As much as digital and content marketing is the future, it seems more and more hopeless for many marketers. Yes, we created the problem with our pathological obsession with vanity metrics over meaningful relationships and conversation. Unfortunately, that doesn’t change the reality we find ourselves in now, and the biggest question we all have to answer:
How do we earn media now?
This ecosystem isn’t going to turn in our favor any time soon. So if we’re going to succeed, we have to adjust our approach:
The heyday of free Social Media reach may be over – but you can still earn attention, engagement, reach, and conversions with the subset of your audience that really matters. There is so much noise – truly great and useful content is the only real way to stand out – or you can keep spending more and more money promoting content with less and less effectiveness. Go get ’em champ.
The reality is this: there has never been a better time to focus on content production and see a measurable result from it.
Author: Ted Rubin, CMO Photofy
Who doesn’t remember the old Beatles classic “With a Little Help from My Friends?” I can hear that tune and Ringo Star singing the lyrics in my head, can’t you?
“Oh, I get by with a little help from my friends.
Mmm, I get high with a little help from my friends.
Gonna try with a little help from my friends.”
While “getting high” doesn’t necessarily correlate to good business practices (guess it depends how you interpret), the other two lines certainly do—getting a little help from your friends. And there is a group of people in any organization who could be considered friends of your business, right? Those who know your business almost as well as you do. Your employees, of course! That’s why its very important to cultivate a business culture that encourages your employees to feel connected with your brand. They should feel so connected, in fact, that they want to, or easily be encouraged to, share about you to their friends and family. And not just in face-to-face conversations, but with online content. But how do we accomplish that?
In today’s digital environment, we already know that customer experience often turns into content, which can be a double-edged sword if that experience is less than exemplary. Because online customer-generated content is something we cannot control, it can be a bit scary. Sometimes so scary that we want to reign in what we CAN control—what our employees say about us online.
It’s All About Relationships
For years I’ve been talking about building advocacy with customers through better customer service, because it’s a natural thing to want to share our experiences. Why not make them great experiences? I’ve also talked about building employee advocacy by Empowering your Employees to Power your Brand. Forward thinking brands help their staff create safe, valuable, online profiles, help them build their own brands on social media, and don’t shut them out of social platforms on the job, but clarify their online policies so employees know what they should or shouldn’t share about their company. Whether we’re talking about customers or employees generating online content, the underpinnings are the same—build loyal, trusting relationships, right? However, it’s also important to share good tools for building that content.
Make it Easy for Them
You might have some employees who are good writers, and you can encourage them to contribute content to your blog (or their own). You might have some that are Twitter or Facebook or Instagram power-users (or even just casual users), and you can definitely encourage them to post interesting things about your company. For instance, you can have your marketing team craft informative or fun-fact posts about your brand, share your charity work or upcoming news items, etc., and encourage your employees to share those posts on their personal profiles if they like. Pre-creating content is a way to make social sharing easy. However, I think one of the BEST ways to empower your employees is to give them tools to be creative themselves.
Empower Creativity with Images
Just about anyone with a social profile likes to share images or videos they take on their phone, and people love to view them. Why not empower your employees to share this kind of content? One way to make it easy is to give them a tool like Photofy to create fun, interesting content from their phones that can be shared on any social profile. Another way to make it easy is to encourage creativity and reward it.
How about announcing a weekly themed image contest? Let’s say you have a new line coming up that will be released soon. Why not encourage employees to take photos or use stock images to come up with a social meme or a poster that exemplifies a word associated with that line? An app like Photofy can make it possible to create stunning images with text overlays, brand approved logos, etc., and makes it super-easy to do it on the fly (when inspiration comes)… Easy to create beautiful Branded Content in under 30 seconds… @PhotofyApp #Photofy
Have Fun Rewarding Participants
Encouragement can come in the form of a reward for employees who participate with something fun (do a survey of your staff to think up a list of appropriate rewards). Re-sharing the images they post on their social profiles, and/or creating an employee creativity gallery can also encourage involvement. Who doesn’t like to be recognized? Even something as simple as “crowning” a person as creative King or Queen for a day could be a fun way to develop an encouraging environment.
The Benefits Can be Exponential
The benefits of developing an employee advocacy program that encourages image content development and sharing can be far reaching. You know the benefits of consumer advocacy online—just think of how many more people you can reach with a little help from your employee friends. They know your company, they know your product, and they have social audiences that can extend your reach exponentially.
The power of image sharing is growing by leaps and bounds and is an easy way for employees to help you grow your brand. Give them a little help to get going, and they will help you back by creating content at scale, growing your brand’s perceived value and heightening SEO, all without breaking the bank! Building employee relationships that help you grow as a brand AND helps your employees feel connected and appreciated… that’s a win-win in my book. All you need is a little help from your friends!
SIGGPAY is a quickly growing Nano Influencer Marketing Company that is giving everyday people the chance to monetize their social media accounts. They’re not looking for the influencers with millions of followers. They want the smaller numbers. The influencers that speak to their followers, not speak at them. Their goal is to build on the influencers that already have the trust of their community and leverage that trust to market local products and services.
Influencers sign up for SIGGPAY, and can choose from a selection of campaigns, and then “compete” for points based on their engagement and location of their social media points using check-ins and shares across the various social apps.
SIGGPAY recognized their users’ desire to create beautiful, branded images for their campaigns, and a partnership with Photofy was formed. Together with Photofy, SIGGPAY Influencers will be able to easily create professional, marketable images that will stand out among the “crowds” of other posts.
We are very excited with this partnership and are looking forward to working with SIGGPAY and their influencers!
Are you asking yourself “Where did the Summer go?” We are doing the same thing! It’s hard to believe that school is already back in session in many places. We know you love to share the experiences of back to school shopping, and most importantly, those those first day of school photos. We do too! Back to school should be fun, and we want to help you make it so!
For a limited time only, Photofy is offering packages with awesome, fun Back to School themed artwork for half price in our Photofy Marketplace! Just tap on the Market icon in the top right corner of your main screen, and look for the “SALE PACKAGES” tab!
Show off those photos in style with Photofy! These sale prices and August 31st! So get them before it’s too late!
In all the excitement and craziness of Amazon’s Prime Day, we wanted to make sure our awesome Photofy customers didn’t miss out on our special deals!
Have you been wanting to try out some new effects on Photofy? Now’s your chance to check them out at a super low price!
The following in-app purchases are now just 99¢ for today and tomorrow (July 16/17) only! Don’t miss out!
Head over to the Photofy Marketplace on your app and grab these deals while they’re hot!
Unleash the power of social media to drive awareness, engagement and revenue for your business. Over 2 billion users are active on social media, so we have put together some tips to make social selling and marketing a fun and effective opportunity to grow your business.
1. Facebook is still the most important network
Over 1.5 billion active users, means Facebook is by far the most powerful social network. From there, we recommend Instagram, Twitter, LinkedIn and if you are feeling outgoing, Snapchat.
2. Tell a story to humanize your business
Whether your business is a longtime passion, life event or series of events, your network will find your story interesting, relatable and ultimately feel more connected.
3. Create branded and visually engaging content
The web is becoming more and more visual every day. This means less and less text. Make sure your photos have your brand’s logo and convey a message without having to read a description.
4. Follow top accounts to learn from the best
Richard Branson, Zig Ziglar, Entrepreneur, Taylor Swift and of course your corporate account.
5. Network differently
Introduce and ask for introductions. Seek and give advice. React, comment, like, tag, hashtag and re-share content. These actions increase your social visibility, add value and will incline connections to do business with you.
6. Find what’s trending
Search Google for “google hot trends.” Tie the trend to your business or a positive personal interest.
7. 10 minutes 3 times a day
Morning, lunch and evening.