Photofy and SIGGPAY Partner Up to Enhance Influencer Marketing

SIGGPAY is a quickly growing Nano Influencer Marketing Company that is giving everyday people the chance to monetize their social media accounts. They’re not looking for the influencers with millions of followers. They want the smaller numbers. The influencers that speak to their followers, not speak at them. Their goal is to build on the influencers that already have the trust of their community and leverage that trust to market local products and services.

Influencers sign up for SIGGPAY, and can choose from a selection of campaigns, and then “compete” for points based on their engagement and location of their social media points using check-ins and shares across the various social apps.

SIGGPAY recognized their users’ desire to create beautiful, branded images for their campaigns, and a partnership with Photofy was formed. Together with Photofy, SIGGPAY Influencers will be able to easily create professional, marketable images that will stand out among the “crowds” of other posts.

 

We are very excited with this partnership and are looking forward to working with SIGGPAY and their influencers!

Back to School Sale in the Photofy Marketplace

Are you asking yourself “Where did the Summer go?” We are doing the same thing! It’s hard to believe that school is already back in session in many places. We know you love to share the experiences of back to school shopping, and most importantly, those those first day of school photos. We do too! Back to school should be fun, and we want to help you make it so!

For a limited time only, Photofy is offering packages with awesome, fun Back to School themed artwork for half price in our Photofy Marketplace! Just tap on the Market icon in the top right corner of your main screen, and look for the “SALE PACKAGES” tab!

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Show off those photos in style with Photofy! These sale prices and August 31st! So get them before it’s too late!

How to Differentiate Content for Various Social Channels

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By: Grace Andrews

Posting content via social media channels is one of the best ways to communicate with consumers in today’s world. While there are many technology platforms that allow us to share content across all outlets, different channels may be better for different posts. For any brand, establishing a voice, building your identity, and staying consistent are crucial. However, it is also often valuable to alter each post even just a little depending on the channel and your audience. Photofy is beneficial for creating original and organic content that can easily be tailored to the platform you decide to post on, one or all. The multiple graphic elements are great for creating infographics and visuals, while tools such as the ratio feature allow you to create content in specific dimensions to fit the channel you are posting to. Below are some tips and tricks when it comes to posting on these various channels to gain the best reach and engagement.

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Facebook:

Videos and curated content are the best to post on Facebook. Compared to all kinds of posts, these generate the highest average reach, engagement and likes. Facebook is also an ideal outlet for sharing blog posts. Ideal status updates don’t include much text, which leaves more room for great visuals. Generically speaking, people don’t come to Facebook to read long form content.

From a business perspective, consumers love engaging with companies they choose to do business with. So commenting and sharing posts from customers makes them feel respected and appreciated. In addition to the type of post, it is important to understand the demographic. The majority of adults online are utilizing Facebook. Unlike millennial-centric networks, like Snapchat, Facebook’s target audience reaches a higher age demographic.

 

A quick “expert” tip for Facebook with regard to your blog posts… very often, if it is a short post and you really want people to read it rather than your goal being clicks to your blog/website, post the full content of the post instead of the link, along with the image from the post. You will find this is a great way to create engagement and comments that most often will not happen on the blog post itself.

Instagram:

While you can post photos on virtually any social outlet, Instagram has become a place where people post only the best photos. Aesthetic quality is very important to instagram users. But every photo should also provide some context. Captions should be kept short and sweet. Even more so than Facebook, people do not come here to read long content. In addition, while Instagram will allow you to enter up to 30 hashtags, unless you apply them in the comment section below, it is not recommended.

Brands seeking to engage teens and young adults will offer an organic experience by aiming for quality, too. Things to post are product photos, behind-the-scenes, and user generated content. Quotes are also a type of popular content to post for motivational and inspirational reasons. While it is important to be consistent, Instagram’s Story feature allows flexibility in that as these stories will disappear after 24 hours.

 

Be sure to keep in mind that very often Instagram users do not even read the text that is not a pat of the photos, so remember your images are the key to the engagement.

Twitter:

Twitter is great for staying in the know! Tune into Twitter to be alerted and find out information on breaking news. Here, you can also voice your opinion or update your followers on what you are doing. Other reasons to get on Twitter are to follow sports, live events chat, famous people, share news, network, and follow trending topics. Twitter is also a great place for immediate feedback and to test new ideas and thoughts before posting them to more static social platforms.

Like Facebook, Twitter is a great outlet for sharing blog posts and curate quality content. With a blog post, you can share a link, photo or infographic, video of GIF. Tweets are limited to 280 characters, not including images and video. You can expect more engagement by including images with your links.

Hashtags are effective when including text on Twitter and often summarize your point or message. These hashtags are also are a great way to search for particular topics, and to be found by those searching. However, there is such thing as too many hashtags. Twitter is all about capturing attention as quickly as possible, which means you have to be strategic with your tweets in that they need to be clear and specific in order to engage with an audience. You can expect more engagement by including images with your links. And be sure to reply and respond to those who engage with or share your tweets to get the most relationship building value.

LinkedIn:

All business insights, thought leadership, job listings, and career information are the most appropriate content to post on LinkedIn given its a professional networking and community platform. Great things to post about include just about anything to do with business other than a straight sales pitch including marketing, operational insights, leadership, technology, events, company culture, employee’s experiences, employee’s achievements, and open job positions.

While many of the other popular social media channels are purposefully meant to be concise, LinkedIn is a place where you can feel free to post the full text and images. Of course, always remember to link it back to the original post to drive more engaging traffic.

Pinterest:

Pinterest is also a very visual social platform. Images are best to post and are formatted vertically on their channel. Pinterest is one of the best ways to get new people to your blog since it doubles as social media and a search engine.

Most popular topics and posts you will find on Pinterest include DIY, craft, décor, food and drinks, and design. Some of these vertical images include step-by-step photo instructions on how to do something. Pinterest users mostly utilize this source for inspiration. Because of this, pictures posted here should focus on what should be achieved when using the product of topic.socialchannels2

Our Favorite Instagram Accounts using Photofy

In the age of social networking, Photofy helps you to stand out from the crowd! One of our favorite ways to do that is by helping you upgrade the content you post on your Instagram profile.

Instagram is shaping up to be one of the most powerful social networking sites of all time. In just a few short years it has amassed over 200 million users, and generated a total of 20 billion photos with an average of 60 million new photos being posted from the app every day.

Instagram is an online platform that has revolutionized multiple spheres, including personal expression, brand promotion, and e-commerce. That being said, Photofy is revolutionizing Instagram by enabling users to have more photo-editing features and capabilities than ever before.

We love our users, and love being able to serve them in this age of visual expression. We wanted to take a moment to recognize some of our favorite Instagram accounts that are currently using Photofy, as well as a few other accounts that make us laugh, say “wow”, or “aww”.

1. @funkygine

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Jorgine Vasstrand Haagensen is a strong mother of two, who loves being active with her family. Her goal is to inspire and motivate others to be physically active, and her posts reflect that mission! Go check out @funkygine for fitness advice and encouragement.

2. @zeta_msu

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We love the Gamma Zeta chapter of the Zeta Tau Alpha sorority at Mississippi State University because this group of women know how to use Photofy to its fullest potential! They help keep their sorority informed of the goings-on within the sisterhood and create a great sense of unity among their members with their posts. Go check out @zeta_msu for ideas on how to use Photofy’s collegiate and sorority specific content.

3. @sweetbykristy

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Sweet by Kristy is a Boutique Cupcake and Confectionery located in Tipp City, OH. This account is a great example of a small business using Photofy to promote themselves. Go visit @sweetbykristy for pics of mouthwatering cupcakes and inspiration on how to advertise your own small business.

4. @miamiuniversity

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Did you know that the Photofy marketplace offers university specific collegiate content? Miami University does, and it is using their Photofy collegiate package to the fullest. In addition to Miami University, we currently offer collegiate content for Virginia Tech, UNC Wilmington, Notre Dame, Mississippi State, Meredith College, and Appalachian State University. Be on the lookout for additional schools being added to Photofy’s repertoire at the end of August, and be sure to check out the great ways that Miami University uses their designs to advertise events, and promote school pride.

5. @shoptiques

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Shoptiques is your one-stop online destination to shop the world’s best boutiques. They are a great example of an e-commerce retail site using Photofy to advertise themselves, and create content for their various social media outlets. Go check out them out for examples of how to build a strong brand presence and engage an online following.

Even though the following accounts don’t currently use Photofy, they still deserve recognition. Perhaps one day they will see the great things that Photofy can do.

1. @gopro

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This is the official Instagram account of “the world’s most versatile camera”. The account showcases some of the most incredible photos ever captured with Gopro cameras. Perusing through their gallery will definitely make you feel ready to embark on an adventure.

2. @carlymanning10

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Ever wonder what the life of a high school cheerleading champion is like? 4x World Champion Carly Manning’s profile helps answer that question. From what we can tell, it seems like she has a lot of fun, works hard, and chases her cheerleading dreams on a daily basis. You go girl!

3. @miserable_men

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This hilarious account highlights an international phenomenon; men don’t like to get dragged shopping. The account is a collection of snapshots from bystanders around the world of men that look less than thrilled to be out and about. The account’s bio reads, “Men that went shopping. It’s a global epidemic”. Take a look for yourself, and get a good chuckle.

4. @buddyboowaggytails

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This delightful account follows the lives of Buddy and Boo, two of the most popular pups on the planet. It’s very hard to deny the cuteness factor that this account has. These two dogs are so photogenic that they almost don’t even look real, and to top it all off, they love to wear outfits! Also, to all you pet-lovers out there, don’t forget that Photofy offers plenty of pet designs to jazz up any pet picture.

5. @laurasykora

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Laura is a very talented yoga enthusiast and instructor. She posts motivational yoga photos and videos and encourages all skill levels to continue on their yoga journey. It’s truly amazing how talented she is!

We hope you enjoy these Instagram accounts as much as we do, and remember you can always share your photos with us on Instagram and Twitter by tagging @photofyapp and using #photofy #photofyapp