On the 11th Day of Christmas, Photofy Gave to Me…

Color Spectrum for FREE!

Now you can choose any color you’d like. You can even choose a color from your image using the color picker tool!
This deal only lasts until 11:59pm on 12/11/18, so don’t miss out!

colorspectrum

Podcast: Meat Hoodies and the End of Targeted Ads

The meat hoodie has arrived. Does this herald the end of targeted advertising for good? Photofy CEO John Andrews and Head of Marketing Casey Petersen discuss what’s next in marketing.

Help us name this new podcast – let us know your thoughts!

Reference: https://www.latimes.com/business/technology/la-fi-tn-meat-hoodie-20181129-story.html

On the 10th Day of Christmas, Photofy Gave to Me…

Watermark Removal for just 99c!

Yes.. Watermark Removal. That means you pay just 99c and you can remove our watermark from your images forever! Of course, you can always add it back in if you want to… we won’t mind!

Sale price ends at 11:59pm on Dec 19

watermark

Content-Based Communities Are The Future of Marketing

This article was originally posted by John Andrews, Photofy CEO, on Linkedin.

Brands are facing an ever increasing challenge of standing out from the noise. As earned media channels like Facebook and Twitter become less welcoming to brands who aren’t paying for reach, marketers are facing an uphill battle for creating truly content-driven campaigns that get noticed by consumers.

In 2015, outdoor retailer REI broke the holiday marketing mold and closed its stores on Black Friday, encouraging its shoppers and employees to #Optoutside, even paying its employees to do so. In an age where everyone is taking incessantly about marketing experiences, most are looking inward vs. thinking about how brand relevant experiences resonate beyond the walls of the store. REI shattered the entire idea of experiences with its brilliant delivery of its core brand promise, get the heck outside. It’s as if Whole Foods encouraged people to pick their own kale from gardens they helped inspire them to plant or if Walmart helped people save money through financial literacy courses at community colleges. Brand positioning for retail is increasingly becoming much more ethereal as people spend less time in physical retail environments. Great brands have always existed in consumer’s minds, the real opportunity for retailers in now to bring experiences to life all along the path to purchase, not just in store.

When REI did the unthinkable and closed its doors on retail’s former pinnacle day, it firmly planted its flag in the fertile ground of brand relevancy. Millions of people joined the #optoutside bandwagon not in support of REI but in support of what it stands for. Content related to the program has exploded and frequently has nothing to do with REI but everything to do with its core values. Content Communities are the essence of great branding and the future of marketing, especially digital media. Thanks to its support and participation, REI is the brand most associated with the conversation which helps it win related searches and the organic path to purchase for outdoor gear.

The beauty of content communities is the connection that they provide to all members. Demographics go out the window when you have a community that loves outdoor gear, cars, sneakers or food. Sure there are some groups that are more prevalent but people of all ages, socio-economic status, religion etc. love these things and naturally connect to others with shared interests. People actively seek out and engage with their passions online, consuming, creating and interacting with content across a variety of channels. Brands spend a ton of resources talking ‘at’ these channels, smart brands are actively participating in them by fostering their growth through original content creation. No brand could possibly create the volume of content needed to be a relevant part of #Optoutside, but by engaging people with a passion for the outdoors, REI is able to to be part of the conversation on a much deeper level than simply advertising to it.

At Photofy, we are believers in and facilitators of content communities. Using our platform, many brands are extending their participation in content categories including fitness, beauty and home through robust content streams created by their employees and customers. For example, franchisees of fitness chain F45 create localized content for their gyms that ladders up to its ‘Life-changing’ personal fitness positioning using a common set of brand elements. This creates scaled content creating with local authenticity and connectivity. Coupled with its corporate marketing, this approach provide a comprehensive digital marketing footprint that closely connects the most relevant content to the shopper’s most likely to become F45 members. Over time, customer content can be combined to create even more relevant connection and reach.

The best part of content communities is the brand controls its content, not a third-party that separates the brand from its customers. Content from #Optoutside exists across platforms, not beholden to any specific site. In the not to distant future, we believe most brands will opt to include content communities as part of an overall strategy and leverage their employees, partners and shoppers to help drive their participation. Early-movers like REI will have a decided advantage over those that show up to the party late.

Take the Guesswork Out of Marketing Your Scentsy Business

Figuring out how to market your Scentsy business can be difficult in the beginning.  Building your online presence and consistently publishing content for your followers can be incredibly time-consuming.

What if we told you that there was a way to do that quickly and easily, and it’s already available?

Photofy and Scentsy have partnered up to offer Scentsy Consultants a quick and easy way to create beautiful, branded content in under 30 seconds. Scentsy provides the photography, all you have to do is make it your own!

Have a new product coming out? Sale prices need to be updated? What about “Bring Back my Bar” specials? You can even create an invitation for an upcoming party and send it to the host to share out on their social posts as well! With Photofy, you can share professional images of your products, add your personal information, and post it to all of your social media channels in a matter of minutes. And you don’t have to set up a photo studio or sit for hours at the computer.

“I do love using the Photofy App. It’s the #1 app I use for Scentsy” – Julie Steele

Scentsy Consultants get access to the Photofy Enterprise Pro membership for just $60 USD a year or you can choose the quarterly subscription at just $20 USD! That’s more than 40% off the normal cost of a Photofy Pro membership!

The Scentsy/Photofy Pro membership will give you access to all the latest and greatest Scentsy marketing content:

  • Logos & Artwork
  • Templates & Reposts
  • Custom Designs & Fonts
  • Stock Photos & Inspiration Stream
  • Pre-approved Disney Collection Images (non-editable)
  • Photofy Customer Support via email

Photofy is a powerful tool for your brand to drive business marketing and to create social recognition, all from your mobile devices.

Photofy is an AMAZING APP, so many options and WELL WORTH THE INVESTMENT! I love it and use it daily!!!!!-Nicole Beebe

We know your time is valuable and should be spent creating new relationships with your clients and building your team. Photofy Pro is an efficient tool to help you create beautiful imagery for your social marketing needs in under 30 seconds, right from your mobile device.

Want to know more? Head over to the Scentsy Consultant Sign Up page! http://photofy.com/scentsy and register now!

Stuck in a funk? How Travel Fuels Creativity

Discover how to conquer creative roadblocks through adventure and passion projects.

Creative Funks. We’ve all been there. Designers, writers, producers, thinkers, entrepreneurs. As creatives, we are our biggest critics and as people who exercise our talents on a daily basis, we also require the need to exercise those neurons that help us function.

So what to do when in a rut? Make the world our gym and flex that creative energy. The notion that international travel experiences can open our minds to new ways of thinking is not as much a new concept as it is imperative to overcoming any form of a creative block. Neuroscientists and Psychologists have even begun to examine that spending time abroad may have the potential to affect mental change related to how the brain is wired and influenced by environment and habit. It is the one thing that can help us uncover new eras in personal artistic development and provide us with a more accurate and open-minded view of the world.

As a career creative and photographer, I have long felt the creative benefits of international travel. However, it’s not just about being abroad. It’s the critical process of multicultural immersion, engagement, and adaptation. That’s why each year I’ve vowed to myself, my soul and my creative mind to dive into these experiences. There is nothing as refreshing, as humbling and as scary as throwing yourself into the unknown than traveling abroad – and that freedom feeds directly back into our waves of inspiration and the work we give back to the world. The impact traveling has on one’s worldview allows one to do good work. Its purpose is to build a strongly acculturated sense of self. It has been one of the healthiest ways for me to nurture that creative spark through the cognitive flexibility of environment and human compassion.

“Creativity is power – and we have the ability to use it for good.”

To capture and share my experiences while traveling abroad, I started a journaling practice. Through this, I am able to craft storylines through photo, video and written content with the aspiration to inspire others and myself to live outside the world our own. This practice has helped shaped how I view the work and message I put into the world – and what a true gift the ability to share with others is.

Photofy has been a powerful tool in my journaling practice and curating the way in which others consume my work. It has granted me the ability to spend more time to discover and more time to focus on a message while providing a means to optimize such aesthetic. Through customization options for both individuals and businesses, Photofy gives users the keys to growing their brand or content on the go.

Screen Shot 2016-08-23 at 4.37.17 PMLake Atitlan, Guatemala A world untouched. My visit to Guatemala in Winter of 2014 served as a reminder to be mindful of how I, and we as humans, choose to consume. Highlighting the hidden impact our daily consumption has on lands and environments outside our own and the severe importance of doing our due diligence to lessen that impact.

Screen Shot 2016-08-23 at 4.37.26 PMQuepos, Costa Rica. No words. It’s a scary and humbling experience to be a minority in a foreign country, especially when it comes to language barriers. While visiting Costa Rica in the Fall of 2015 and traveling to a rural Costa Rican school to play and interact with the children, I’ve never been so frustrated with not knowing another language. Even with basic to intermediate Spanish speaking skills, it was heartbreaking to not know how to communicate with the children. Lesson learned: Do not take something as beautiful as language for granted nor expect that others should speak the way you do.

Time and ease are imperative to any traveler. Luckily, Photofy easily allows one to capture a moment and edit in real time using a computer or mobile device. Giving travelers peace of mind knowing they can spend more time embracing their curiosity and allowing their imaginations to take flight.

If you’re like me, your creative mind is never fully put to rest. For it is when we express our creativity through travel and experiences we allow space for transformation and the nourishment needed to feel refreshed and renewed. Those expressions are imperative for us to continue to do good work and supersede into all aspects of the ways we think and operate creatively.

To visit more of my travels and portfolio find me at Angel Marya or ReserveDirect.com!

Advertising with Photofy – Marketplace Packages

Photofy has created some unique advertising solutions for our brand partners to not only engage with our global user base, but to also target their existing customers. Let us help you expand the presence of your brand while enabling your current and prospective customers to connect, create and share branded social content leveraging one of our novel digital advertising solutions.

In today’s blog, we are going to feature our marketplace package solution, which allow your brand to create a collection of overlays and templates and include them in our Photofy app marketplace. These packages can either be brand-specific, for product launch events or to empower your advocates to access branded assets, or sponsored packages, where a brand sponsors a package related to their industry or product.  For example, Pyrex sponsored  a baking and cooking collection to honor their 100th anniversary. Other clients have included 1-800-Flowers.com, Arbonne, and Oscar Mayer to name a few.

Here is an image of the 1-800-Flowers.com marketplace package:

1800flowers

Beyond just working with you to create the overlay content for your package, there are other features we can provide for you to further drive brand awareness and impressions, as well as help you grow your sales. One of these options is our targeted trigger push notifications. After a customer downloads your package, we can send them a push notification at a set period in time (say 24-hours after purchase) and bring them to a customized landing page inside our app. On this page, you can promote a discount code, a new product or service, or anything else that makes sense, and we can link them to your website.  Other features include a link on the marketplace package itself, which can go to whatever url you wish.

At Photofy, we have found great success with these marketplace package campaigns, and would love to work with your brand to drive home your message. Learn more about our advertising options today!