Take the Guesswork Out of Marketing Your Scentsy Business

Figuring out how to market your Scentsy business can be difficult in the beginning.  Building your online presence and consistently publishing content for your followers can be incredibly time-consuming.

What if we told you that there was a way to do that quickly and easily, and it’s already available?

Photofy and Scentsy have partnered up to offer Scentsy Consultants a quick and easy way to create beautiful, branded content in under 30 seconds. Scentsy provides the photography, all you have to do is make it your own!

Have a new product coming out? Sale prices need to be updated? What about “Bring Back my Bar” specials? You can even create an invitation for an upcoming party and send it to the host to share out on their social posts as well! With Photofy, you can share professional images of your products, add your personal information, and post it to all of your social media channels in a matter of minutes. And you don’t have to set up a photo studio or sit for hours at the computer.

“I do love using the Photofy App. It’s the #1 app I use for Scentsy” – Julie Steele

Scentsy Consultants get access to the Photofy Enterprise Pro membership for just $60 USD a year or you can choose the quarterly subscription at just $20 USD! That’s more than 40% off the normal cost of a Photofy Pro membership!

The Scentsy/Photofy Pro membership will give you access to all the latest and greatest Scentsy marketing content:

  • Logos & Artwork
  • Templates & Reposts
  • Custom Designs & Fonts
  • Stock Photos & Inspiration Stream
  • Pre-approved Disney Collection Images (non-editable)
  • Photofy Customer Support via email

Photofy is a powerful tool for your brand to drive business marketing and to create social recognition, all from your mobile devices.

Photofy is an AMAZING APP, so many options and WELL WORTH THE INVESTMENT! I love it and use it daily!!!!!-Nicole Beebe

We know your time is valuable and should be spent creating new relationships with your clients and building your team. Photofy Pro is an efficient tool to help you create beautiful imagery for your social marketing needs in under 30 seconds, right from your mobile device.

Want to know more? Head over to the Scentsy Consultant Sign Up page! http://photofy.com/scentsy and register now!

We’re Celebrating Prime Day Too

In all the excitement and craziness of Amazon’s Prime Day, we wanted to make sure our awesome Photofy customers didn’t miss out on our special deals!

Have you been wanting to try out some new effects on Photofy? Now’s your chance to check them out at a super low price!

The following in-app purchases are now just 99¢ for today and tomorrow (July 16/17) only! Don’t miss out!

  • The Photofy Premium Pack-  Unlock over 3700 elements to embellish any image!
  • Light FX Pack- Unlock 27 light leak effects to add to your photos, plus the easy to use Light FX viewer!
  • Watermark Removal- Remove our Photofy watermark from all of your creations forever!
  • Enthusiast Filter Pack- Enhance your photos with 20 filters plus our easy to use filter viewer!

Head over to the Photofy Marketplace on your app and grab these deals while they’re hot!

Photofy Partners with The Grown Ups Benefit

On Tuesday June 19, one family was changed forever. The Bova Family of Archdale, NC were on a family vacation, driving in Utah, when they were hit head on by another vehicle. Tyrone (47), Holly Jo (43) and Haden (11) all died as a result of this accident, leaving behind Tyler (17) in extremely critical condition. 

Since the accident, Tyler has undergone numerous surgeries and while still in critical condition is doing well. He is #builttylertough.  The Grown Ups Benefit decided to put together an event to help Tyler with the long road to recovery.

The event will be on Friday, July 13th, from 5pm until the last person leaves. There will be food, music and fellowship. There will also be a cornhole tournament ($25 per two man team prior to the event, $30 day of),  A live auction with incredible items that are being donated, including Cruises, a possible car, a Hilton Head golf package. There will also be raffles, bounce houses, and much more. All proceeds go to a fund set up on Tyler’s behalf. You can also stop by the message station and record a brief encouraging word for Tyler.

Some NFL teams are even jumping in to help.

Of course, Photofy wanted to help in any way we could as well. We’ve created a really cool sticker pack for The Grown Ups Benefit, and it’s live now in the Photofy Marketplace! Just download Photofy from the iTunes or Google Play store, tap on the marketplace icon in the top right, and search for Grown Ups Benefit! The sticker pack is just $4.99 and all proceeds will go back to The Grown Ups Benefit!

photofy-grown-ups-benefit

If you aren’t able to attend this benefit in person, purchase this package and post it showing your support!

 

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The Grown Ups Benefit are a Christian based organization providing hope, love, and funds for families in our own community that are experiencing financial hardship brought on by a health crisis. We also provide Scholarships to deserving seniors from area high schools and fund Play it Forward, a program that provides sporting equipment and covers various fees for those families in which this would prove to be a hardship. We organize many events that enable people to live out our motto, Helping People Help Others.

Smartphone Photography 101

 

While it’s easy for anyone to pick up a smartphone and start taking photos, it does take someone with the right tools and techniques to create a truly great image. Taking incredible photos with a smartphone is actually very easy, as long as you follow some important guidelines on composition, lighting, perspective and editing.  In this video, you’ll discover the essential techniques that every mobile photographer, basic or skilled, should know and how to optimize your photos using the Photofy app!

Stuck in a funk? How Travel Fuels Creativity

Discover how to conquer creative roadblocks through adventure and passion projects.

Creative Funks. We’ve all been there. Designers, writers, producers, thinkers, entrepreneurs. As creatives, we are our biggest critics and as people who exercise our talents on a daily basis, we also require the need to exercise those neurons that help us function.

So what to do when in a rut? Make the world our gym and flex that creative energy. The notion that international travel experiences can open our minds to new ways of thinking is not as much a new concept as it is imperative to overcoming any form of a creative block. Neuroscientists and Psychologists have even begun to examine that spending time abroad may have the potential to affect mental change related to how the brain is wired and influenced by environment and habit. It is the one thing that can help us uncover new eras in personal artistic development and provide us with a more accurate and open-minded view of the world.

As a career creative and photographer, I have long felt the creative benefits of international travel. However, it’s not just about being abroad. It’s the critical process of multicultural immersion, engagement, and adaptation. That’s why each year I’ve vowed to myself, my soul and my creative mind to dive into these experiences. There is nothing as refreshing, as humbling and as scary as throwing yourself into the unknown than traveling abroad – and that freedom feeds directly back into our waves of inspiration and the work we give back to the world. The impact traveling has on one’s worldview allows one to do good work. Its purpose is to build a strongly acculturated sense of self. It has been one of the healthiest ways for me to nurture that creative spark through the cognitive flexibility of environment and human compassion.

“Creativity is power – and we have the ability to use it for good.”

To capture and share my experiences while traveling abroad, I started a journaling practice. Through this, I am able to craft storylines through photo, video and written content with the aspiration to inspire others and myself to live outside the world our own. This practice has helped shaped how I view the work and message I put into the world – and what a true gift the ability to share with others is.

Photofy has been a powerful tool in my journaling practice and curating the way in which others consume my work. It has granted me the ability to spend more time to discover and more time to focus on a message while providing a means to optimize such aesthetic. Through customization options for both individuals and businesses, Photofy gives users the keys to growing their brand or content on the go.

Screen Shot 2016-08-23 at 4.37.17 PMLake Atitlan, Guatemala A world untouched. My visit to Guatemala in Winter of 2014 served as a reminder to be mindful of how I, and we as humans, choose to consume. Highlighting the hidden impact our daily consumption has on lands and environments outside our own and the severe importance of doing our due diligence to lessen that impact.

Screen Shot 2016-08-23 at 4.37.26 PMQuepos, Costa Rica. No words. It’s a scary and humbling experience to be a minority in a foreign country, especially when it comes to language barriers. While visiting Costa Rica in the Fall of 2015 and traveling to a rural Costa Rican school to play and interact with the children, I’ve never been so frustrated with not knowing another language. Even with basic to intermediate Spanish speaking skills, it was heartbreaking to not know how to communicate with the children. Lesson learned: Do not take something as beautiful as language for granted nor expect that others should speak the way you do.

Time and ease are imperative to any traveler. Luckily, Photofy easily allows one to capture a moment and edit in real time using a computer or mobile device. Giving travelers peace of mind knowing they can spend more time embracing their curiosity and allowing their imaginations to take flight.

If you’re like me, your creative mind is never fully put to rest. For it is when we express our creativity through travel and experiences we allow space for transformation and the nourishment needed to feel refreshed and renewed. Those expressions are imperative for us to continue to do good work and supersede into all aspects of the ways we think and operate creatively.

To visit more of my travels and portfolio find me at Angel Marya or ReserveDirect.com!

7 Tips for Social Selling and Marketing

Unleash the power of social media to drive awareness, engagement and revenue for your business. Over 2 billion users are active on social media, so we have put together some tips to make social selling and marketing a fun and effective opportunity to grow your business.

1. Facebook is still the most important network
Over 1.5 billion active users, means Facebook is by far the most powerful social network. From there, we recommend Instagram, Twitter, LinkedIn and if you are feeling outgoing, Snapchat.

2. Tell a story to humanize your business
Whether your business is a longtime passion, life event or series of events, your network will find your story interesting, relatable and ultimately feel more connected.

3. Create branded and visually engaging content
The web is becoming more and more visual every day. This means less and less text. Make sure your photos have your brand’s logo and convey a message without having to read a description.

4. Follow top accounts to learn from the best
Richard Branson, Zig Ziglar, Entrepreneur, Taylor Swift and of course your corporate account.

5. Network differently
Introduce and ask for introductions. Seek and give advice. React, comment, like, tag, hashtag and re-share content. These actions increase your social visibility, add value and will incline connections to do business with you.

6. Find what’s trending
Search Google for “google hot trends.” Tie the trend to your business or a positive personal interest.

7. 10 minutes 3 times a day
Morning, lunch and evening.

Advertising with Photofy – Marketplace Packages

Photofy has created some unique advertising solutions for our brand partners to not only engage with our global user base, but to also target their existing customers. Let us help you expand the presence of your brand while enabling your current and prospective customers to connect, create and share branded social content leveraging one of our novel digital advertising solutions.

In today’s blog, we are going to feature our marketplace package solution, which allow your brand to create a collection of overlays and templates and include them in our Photofy app marketplace. These packages can either be brand-specific, for product launch events or to empower your advocates to access branded assets, or sponsored packages, where a brand sponsors a package related to their industry or product.  For example, Pyrex sponsored  a baking and cooking collection to honor their 100th anniversary. Other clients have included 1-800-Flowers.com, Arbonne, and Oscar Mayer to name a few.

Here is an image of the 1-800-Flowers.com marketplace package:

1800flowers

Beyond just working with you to create the overlay content for your package, there are other features we can provide for you to further drive brand awareness and impressions, as well as help you grow your sales. One of these options is our targeted trigger push notifications. After a customer downloads your package, we can send them a push notification at a set period in time (say 24-hours after purchase) and bring them to a customized landing page inside our app. On this page, you can promote a discount code, a new product or service, or anything else that makes sense, and we can link them to your website.  Other features include a link on the marketplace package itself, which can go to whatever url you wish.

At Photofy, we have found great success with these marketplace package campaigns, and would love to work with your brand to drive home your message. Learn more about our advertising options today!

Video Blog – Using Templates for Real Estate Posts

At Photofy, we work with tens of thousands of businesses to help them create branded, meaningful social posts in just a few minutes directly from their mobile device.

Some of our business owners are single operators, and simply use our Logo+ feature in our app, which allows you to upload 12 transparent .png files and access them from a single device.

For our businesses that have multiple employees or locations, they go with one of our Photofy Pro subscriptions. These plans start with as little as one user, and can be customized to include up to millions of users.  On these plans, additional features exist such as creating personalized brand templates, sharing your brand assets with more than one user, uploading stock photography to share, and our pro capture feature, which functions like geofilters, but just for your subscribed users.

Today, I wanted to showcase how easy it is for a realtor to create a post about an open house using one of our business templates. The template chosen is a 4-photo collage layout, with a dedicated area for the copy and overlays.  We hope this inspires you to create something special today!

Video Blog – Dynamic Overlays

In this video, we spotlight one of our newest in-app features – custom artwork. By using these items, you are able to simply personalize the text in the overlay to fit your needs. In this example, we use the Happy Hour overlay, and adjust the time to read 6pm-7pm tonight, and we also use the social media icons overlay and add “piola”.

We hope you enjoy this newest feature, and if you haven’t already begun using our branding features, consider our in-app Logo+ feature or become a Photofy Pro user and empower your entire team to create on the go.

Creating the Perfect Facebook Post with Photofy

Have you found that your Facebook ads aren’t getting enough views or interaction? Well we’re here on the blog today to tell you how to create the perfect Facebook ad with Photofy.

  1. Use the Photofy Web App Beta by logging into your web portal at https://portal.photofy.com and then selecting the Designer Beta icon, located in the top right.

Screenshot 2016-04-14 11.32.25

  1. Our Web Portal gives you the ability to create an ad that follows Facebook’s guidelines. Your image can not have more than 20% text on it, so we can tell you if your image is okay without having to wait on Facebook to approve it. Screen Shot 2016-04-08 at 10.16.11 AM
  2. Once you have your image ready to go, think about these questions:
    • Who am I trying to reach with this ad?
    • What type of budget do I have to boost this ad?
    • What target location do I want to reach?Screen Shot 2016-04-08 at 11.52.14 AM
    • This is what the screen will look like once you have your image ready to post and boost the post.Screen Shot 2016-04-08 at 11.52.22 AM
    • From the screenshot above, you can pick the exact audience you want to see your ad.
  3. After you have all these questions answered, you are ready to create and boost your Facebook ad. Boosting your ad gives you the ability to choose a target location, target audience, and how long you want it to run. Even if you don’t have a large budget, you can still reach a wide audience. As you can see from the post below, we reached over 3,300 people with only a $10.00 budget.Screen Shot 2016-04-08 at 10.25.44 AM

As you can see, creating a Facebook ad the right way can be very easy and quick following the steps above. Using Photofy and knowing who/where you’re trying to reach, will make you a pro at creating Facebook ads!